One hundred beautifully designed logos are included in this treasure of a book! Especially appealing are the accompanying descriptions of why the designs were chosen. A must-read for all language lovers!

As a girl who always wanted to be a graphic artist, I appreciate this book. It is a coffee table book for those of us who LOVE the art of font, color, and design, and bringing the two together. So many recognizable logos in this book. It is just amazing to see how each design captures the essence of the business or purpose. Just stunning artwork. I would have loved to read a little more about each, but maybe that wasn't the point of the book. Regardless, it is beautiful in every way, and I appreciate it. Louise Fili's work is absolute perfection! It is not easy to create art and satisfy the client at the same time. So unbelievably impressed!

"...unapologetically offering discounts to anyone with a new business starting with the letters Q or Y"
^The things we do for art.

This is my first art book I have actually read or looked into. I've taken calligraphy in school and I have a natural love of things in the swirly Art Nouveau style but I have never stopped and taken a detailed look at art. I have since learned I need to look into Italian ceramic tile work because I like that style as well.

These Logos and stand alone letters are beautiful to look at. There is so much character and detail to appreciate in them. Thinking about today, logos are sort of boring with the big bold and flat colors.

The book shows a huge range of styles and skill to make these logos iconic in a range of complexities.