Panels often suffer from lackluster, disorganized discussions despite the presence of qualified experts. Frequently, the fault lies with poorly prepared moderators who fail to manage the panel effectively, resulting in a frustrating experience for audiences, panelists, and organizers alike. A well-trained moderator is essential for ensuring a successful panel by preparing thoroughly and engaging both the panelists and the audience.

This book, written by an experienced moderator who has led panels of all sizes, offers a comprehensive start-to-finish guide to facilitating a panel. It covers everything from understanding the panel’s purpose and audience to selecting the right participants, conducting pre-panel preparation, and managing potential disruptions. Included are multiple checklists and sample documents to assist moderators throughout the process. The book also provides valuable insights for panelists, helping them improve their performance and contribute more effectively.

As panels become more prominent at conferences and events, the pressure to perform well has increased. A well-prepared and engaging panel provides exposure, resulting in opportunities for moderators and panelists to grow their brands and advance their careers. This essential book equips panel participants with the tools they need to excel and make a lasting impression.

Katrina Dudley is senior vice president at Franklin Templeton Investments. A frequent commentator on CNBC and Bloomberg, she has led panels for Morgan Stanley, CF Conference Organizers, and Fordham University. Dudley is coauthor of Undiversified: The Big Gender Short in Investment Management (Columbia, 2021).