How to Get What You Want
Mastering the Art and Science of Persuasion
by Joshua Bandoch
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Pub Date Apr 21 2026 | Archive Date Apr 30 2026
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Description
Learn from an expert how to get what you want in every situation—no matter who you’re talking to.
Your ability to get what you want depends upon your ability to persuade. Unfortunately, the way most people approach persuasion has the opposite effect: we double down on our own perspective and cite tons of facts to make our point—or even try to strong-arm people into giving in. None of this is persuasive. In reality, it pushes people away from us, making it hard or even impossible to get what we want.
Persuasion expert Joshua Bandoch has spent over a decade uncovering the secrets of persuasion. He’s mined psychology, neuroscience, economics, public policy, and history for cutting-edge techniques that actually work—and he’s used them in speeches written for senior government officials, national leaders, business executives, and dozens of his own talks to audiences around the world.
How to Get What You Want combines Bandoch’s groundbreaking research with practical experience persuading at the highest levels to give you a fresh, surprisingly simple approach that will get you what you want and need when it matters by:
- Adopting the persuader's mindset
- Learning proven techniques for making the most persuasive emotional and logical appeals
- Unlocking the secret formula for memorable and motivating stories
- Tapping into the power of tone, body language, and other subconscious signals
How to Get What You Want teaches you how to navigate any political, professional, or personal situation more effectively to get optimal results each and every day.
Advance Praise
“In How to Get What You Want, Joshua Bandoch blends neuroscience and psychology with practical tools to help anyone sharpen their skills of persuasion. It’s a terrific guide to communicating with clarity and confidence and, ultimately, making an impact on the world.”
—Carmine Gallo, Harvard instructor and bestselling author of Talk Like TED and the audio original Viral Voices
“Wise philosophers and brilliant investigators have taught us much about persuasion, from Aristotle to social psychology to neuroscience. And Josh Bandoch synthesizes this wisdom and delivers to us a book filled with practical advice. This book is about more than getting what you want; it’s about how to lead a more effective life at work and at home. Josh grounds his observations and suggestions in serious scholarship and science in a way that is readily accessible and easily put into practice. How to Get What You Want will be enjoyed by people everywhere who would like to hone their abilities to persuade others—ethically, mindfully, and effectively.”
—Peter Salovey, president emeritus and Sterling professor of psychology at Yale University
“How to Get What You Want is written with heart and humor and reminds us that true influence always starts with empathy—a powerful message for a noisy age.”
—Caroline Goyder, author of Gravitas and Find Your Voice
“How to Get What You Want not only offers the reader valuable information, but also practical applications that can be immediately implemented to improve personal and organizational effectiveness. Josh provides easy-to-follow insights on how to leverage the art and science of persuasion to fully understand the human dimensions of decision-making in order to build teams, align efforts, and get things done. I highly recommend this book to leaders at all levels who are interested in unleashing the potential of what is truly our greatest asset—our people!”
—Robert D. Sharp, United States Navy vice admiral (ret.) and former director of the National Geospatial-Intelligence Agency
“Persuasion isn’t about winning—it’s about creating shared action. Drawing on neuroscience and psychology, using real-world examples and years of practical policy and communications leadership, Joshua Bandoch reveals a transformative approach to getting what you want while building trust, connection, and influence that lasts. How to Get What You Want turns everyday conversations into opportunities for impact.”
—Joe Ross, chief strategy officer at Ideas on Stage
Available Editions
| EDITION | Hardcover |
| ISBN | 9781637748305 |
| PRICE | $29.95 (USD) |
| PAGES | 288 |
Available on NetGalley
Average rating from 2 members
Featured Reviews
James C, Reviewer
Bandoch draws from his experience as a public policy professional to deliver a thorough guide to persuading people. Bandoch begins by helping readers connect with the audience and demonstrating their importance to what the speaker is trying to accomplish. Bandoch dives into the psychological aspects of communication and their effects. Bandoch delivers practical tips that will help readers address the concerns of their audience. Bandoch concludes by giving readers helpful tips on the visual presentation of the speaker.
Readers will feel a little whiplash with the amount of politics inserted in the middle of a book dealing with persuasion, including the use of contemporary political figures as an example of someone with a positive vision. Bandoch draws significantly from his public policy career but tries to remove politics from the work with the exception of a chapter in the middle. Bandoch’s work however is very effective in that it presents helpful tips regarding persuasion that are backed by significant research while presented in an easy to read format. Readers will assign a significant amount of credibility to the points Bandoch makes because of his depth of academic and professional experience presented in the offering.
Business readers will deeply appreciate the helpful tips and conclusion of the work. Social science professionals will also appreciate the positive effect the work has on the business side of the industry. The work will help public speakers, policy professionals and readers working on a complex transaction. Bandoch explaining his family history and what it means to his work gives the offering a transformative dimension. Bandoch’s work is a masterpiece dedicated to helping readers find a mutually beneficial solution.
Lauren H, Reviewer
Interesting and helpful book. This goes a step deeper and explores the psychology of communication where other books along this one don’t do that. As someone in the psychology field I found that aspect of the book even more interesting.
Valuable book to read to get ahead in the business world.
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