Darren I, Reviewer
Last updated on 07 Jul 2017
Here is a useful guide for business owners to help them better tell the story of their business, communicating their successes, needs and desires in the process. The author sets out to show how versatile communications can be for a business, indicating what can be done and what benefits may be achieved in the process.
All in all, 27 different strategies are offered that are designed to help grow and develop a business, being of interest to the smaller, entrepreneurial business whereby the boss and possibly other key employees must be quite versatile and undertake many different tasks at the same time. Practical, real-world advice is taken from many top U.S. companies and brands to show the potential on offer, allowing the reader to see a successful strategy and seek to adapt it to their own requirements.
It certainly can be a useful tool to consider for your business armoury, should you feel that your communications may be lacking. Even if you feel things function relatively well, the book’s low price means that it can be an affordable, accessible way to validate your successes too. You only need to find one new idea or even refine something a smidgeon to get your money’s worth and then some.
Dynamic Communication, written by Jill Schiefelbein and published by Entrepreneur Press. ISBN 9781599186085. YYYY
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