Ultimate Guide to Facebook Advertising
How to Access 1 Billion Potential Customers in 10 Minutes
by Perry Marshall; Keith Krance; Thomas Meloche
This title was previously available on NetGalley and is now archived.
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Pub Date Nov 21 2017 | Archive Date Jan 31 2018
Entrepreneur Media Inc. | Entrepreneur Press
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Description
FIND THEM ON FACEBOOKFacebook makes it easy for businesses like yours to share photos, videos, and posts to reach, engage, and sell to more than 1 billion active users. Advertising expert Perry Marshall is joined by co-authors Keith Krance and Thomas Meloche as he walks you through Facebook Advertising and its nuances to help you pinpoint your ideal audience and gain a ten-fold return on your investment.
Now in its third edition,Ultimate Guide to Facebook Advertising takes you further than Facebook itself by exploring what happens before customers click on your ads and what needs to happen after—10 seconds later, 10 minutes later, and in the following days and weeks.
You'll discover how to:Maximize your ad ROI with newsfeeds, videos, and branded contentCreate custom audiences from your contact lists, video views, and page engagementUse the Facebook Campaign Blueprint proven to generate your first 100 conversionsBoost your Facebook ads using the Audience Network and InstagramFollow the three-step formula for successful video adsMaximize campaigns and increase conversions on all traffic to your websiteTrack and retarget engaged users by leveraging the Power of the PixelMake every page on your website 5-10 percent more effective overnight"If anybody can make practical sense of Facebook for marketers, it's Perry. He has his finger on its truth—as advertising media, not social media. He also realizes there is a short window of time during which it offers greatest opportunity. He identified this with Google AdWords. Now, this book shows how to capitalize on ideal timing with this media. Finally, he is a well-disciplined direct-response practitioner who holds this accountable for ROI. I bestow my 'No B.S.' blessing."
—Dan S. Kennedy, legendary direct marketing advisor and author of theNo B.S. series.
Advance Praise
“If anybody can make practical sense of Facebook for marketers, it’s Perry. He has his finger on its truth—as advertising media, not social media. He also realizes there is a short window of time during which it offers greatest opportunity. He identified this with Google AdWords. Now, this book shows how to capitalize on ideal timing with this media. Finally, he is a well-disciplined direct-response practitioner who holds this accountable for ROI. I bestow my ‘No B.S.’ blessing.”
—Dan S. Kennedy, legendary direct marketing advisor and author of the No B.S. series.
Available Editions
| EDITION | Other Format |
| ISBN | 9781599186115 |
| PRICE | $21.95 (USD) |
| PAGES | 268 |
Links
Featured Reviews
Kate F, Reviewer
Having worked in social media management for years, there is always something new to learn, or knowledge to be refreshed. I found this book was a great place to start for those who are new to facebook ads and have recommended it to those looking to advertise their small business on facebook.
Carsten H, Media/Journalist
I could limit myself to saying "Why are you reading these reviews? Go buy this book already! This is the one guide you need on Facebook advertising." However, that would be selling it short because there are several other books on the topic and they all have reviews of that sort although this book is easily the only one that merits to be tagged in this fashion.
It is an updated version of the 2015 book by the same name, having taken into account the updates and changes to Facebook advertising's user surface.
It meticulously details how you go about setting up your ad, your campaign, how you structure it, how you receive potential clients on your landing page(s) how you interact with potential prospects as much much more. You can buy an expensive course of Facebook advertising or you can buy the best material on the subject, and that material can be found in this book.
This book is nothing short of brilliant and the go-to guide for anything related to Facebook advertising. If you're still not certain, I'm not sure what will rock your boat, this book, however, rocked mine.
Kelly K, Librarian
Thank you to NetGalley, Perry Marshall, Keith Krance, Thomas Meloche and Entrepreneur Media Inc. for allowing me to read and review this book. I thought that it was a great resource and will be using what I learned to make the most of my own Facebook advertising. Thanks!
Donna F, Reviewer
Facebook – This is an informative book on Facebook marketing. He starts with easier stuff to get us use to it and works up to the much more complicated stuff. I highlighted a ton of items and convinced my friend to buy the book already. You can read the book from front to back or skip around to sections that most interest you. He also provides a link to some additional tools on his website that are helpful.
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