Campaign Focus: 
75 Recipes for Incredibly Delectable Doughs You Can Eat Right Off the Spoon
 
A significantly hot trend in general food and big-box retail, in mail-order, and in dedicated upscale and mid-scale cafes. Yet the product is pricey and quite easy to reproduce at home at a fraction of the cost--and with more varieties available.
 
There is no existing or forthcoming competing book with a focus on straight-from-the-spoon edible cookie dough.
 
 
Key Campaign Activity
•            Cross promotion with author social platforms
•            National media outreach to top food and lifestyle media outlets
•            Gift guide pitches for Dec 2018
 
 Pre-publication:
•            ARC mailing to top food and lifestyle media (similar to I Love Tasty media list)
•            Pre-order campaign via author social, Unbaked Bar (38.6k Instagram followers, 1,315 Facebook likes)
 
Trade: 
•            Submit for review in Publishers Weekly, Shelf Awareness, Booklist and Foreword Reviews
•            Consider recipe card or Unbaked cookie do as giveaway in BEA/BookCon booth 
 
School/Library  :
•            Submit for review in Library Journal
•            Display at ALA Annual and Midwinter Conferences
 
Consumer:
•            Promoted ad campaign on Facebook and Instagram, targeting fans of Cookie Do
•            Goodreads giveaway 
•            Promotion on Quarto Cooks
 
Publicity/Media:
•            Magazines: Seventeen, Real Simple, Martha Stewart Living, O The Oprah Magazine, Good Housekeeping, Better Homes & Gardens, Cooking Light, EatingWell, Canadian Living, Rachael Ray Everyday, Family Circle, First for Women, redbook, Parents, Woman’s Day, Working Mother, FamilyFun, bon appetit, Saveur, Food & Wine, Taste of Home
•            Newspapers: The New York Times, Washington Post, Wall Street Journal, top 50 regional newspaper food editors
•            Online: all online editions of newspapers and magazines above, Babble, PopSugar, Refinery29, Buzzfeed, Food52, Epicurious, SheKnows, PureWow