In the Black

Changing the Dominant Narrative in the Commercial Real Estate Industry

Narrated by Aaron Goodson
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Pub Date 04 Apr 2023 | Archive Date 04 Apr 2023

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Discover how profitability is tied to diversity

In the Black offers a compelling account of T. Dallas Smith’s experience as a young Black man trying to break into the commercial real estate industry in the 1980s. Against the odds, Smith became the first Black broker at the Atlanta outpost of Cushman & Wakefield and then built a successful career at the helm of his own commercial real estate company. Smith’s account is at intervals provocative, humorous, and inspiring. Throughout the twists and turns of his narrative, the central message remains clear: there is much work yet to be done diversifying the faces of the commercial real estate industry. Smith’s business success story poses a direct challenge to the very community in which he’s cut a path to success: it’s well past time to hire, train, and mentor more Black brokers.

This book takes a step in that direction by introducing young Black men and women to a field they may not have previously considered. For Smith, increasing industry exposure is the first in a series of necessary changes that includes sharing knowledge, establishing networks and relationships with contacts and mentors, and, ultimately, moving the industry itself to recognize and reward interest, hard work, and enthusiasm for the field.

Discover how profitability is tied to diversity

In the Black offers a compelling account of T. Dallas Smith’s experience as a young Black man trying to break into the commercial real estate industry...

Available Editions

EDITION Audiobook, Unabridged
ISBN 9798887501963
PRICE $13.00 (USD)
DURATION 4 Hours, 11 Minutes, 59 Seconds

Available on NetGalley

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Average rating from 2 members

Featured Reviews

In the black
T. Dallas Smith

The personal struggle of a black MSN working to fulfill his dreams. How he created a plan, found mentors to help him achieve his goals. One of the first black men in business reality he found ways to achieve and uplift his people in the beginning of the 80s.
Inspirational, fluid writing that shows a personal narrative and influence on younger generations

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I find memoirs fascinating. I don't think that they're everyone's cup-o-tea for certain, but there's something intriguing about the lives that other people live and the whole idea of hard work and perseverance providing someone a path to their own success is really uplifting. While this isn't quite Viola Davis's Grammy Award winning audiobook of the year, I certainly enjoyed listening to Dallas's journey from spunky kid who wanted to buy himself a go-cart to the mega-niche corporate real estate leader that he is today.

Going into this book, I had a basic understanding of the barriers that people of color and specifically Black individuals have faced in the real estate and legal arena (thanks to Rothstein's Color of Law, 2017) but I enjoyed learning about the first hand account from an individual who lived in the moment and was dealing with the consequences of segregated professional obstacles, burdens and racial disparities.

I appreciate the narration by Aaron Goodson, giving voice to the words and verve of a very personal story or growth and development over his lifetime. He remained energetic throughout and kept the flow moving.

Thanks to Advantage Media Group, Forbes Books via NetGalley for the advanced audiobook copy for an honest review.

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