Emotional Magnetism

How to Communicate to Ignite Connection in Your Relationships

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Pub Date 10 May 2022 | Archive Date 15 Sep 2023

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Winner of Seventeen Book Awards

"Communications expert Gerber powerfully lays out the importance of communication skills and how to use them effectively in this smart and sensitive work. Writing with a positive spin throughout, this slim, savvy guide offers a clear route to deep, effective improvement of communication skills." ~ BookLife Editor's Pick

Emotional Magnetism is communication expert, Sandy Gerber's newest release. It is a self-help book for people who want to improve their communication and connection in their personal and professional relationships.

Have you ever felt unheard or misunderstood? Maybe your partner just doesn’t seem to get why some things are important to you. Or perhaps your boss is seemingly oblivious to half the things you’ve pointed out in the past week. You’re not alone.

In this unique and timely book, award-winning communications expert, Sandy Gerber shares how to quickly identify what you emotionally need to be happy (1 of 4 Emotional Magnets) and how to communicate that to the people in your life to be understood and accepted.

There are four communication motivators that magnetize our attention and motivate us to listen or act. These Emotional Magnets drive our choices in our relationships, career, and life with our partners, family, friends, team, customers, and strangers.

Gerber’s highly relatable stories, sage advice, easy exercises, and Emotional Magnets quiz, helps you to:

  • Identify what blocks your communication NOW.
  • Discover what you emotionally NEED to be happy.
  • Learn HOW to create greater engagement with your words.
  • Understand WHY the people in your life make the choices they do.

As you’ll quickly discover, when you know how to communicate what you need to be happy and respond to the Emotional Magnets of the people around you, you’ll magnetize your relationships. Not only will you be heard and understood, but you’ll understand what people want—and how to deliver it.

"My mission is to help people to understand themselves better so they can communicate what they emotionally need to people at home and work. I call it a "love train". My philosophy: the more of us who know our Emotional Magnets and share them, the more empathy we create, the more relationships we nurture and potentially save, and the more love and acceptance we create in our world."~ S. Gerber

Winner of Seventeen Book Awards

"Communications expert Gerber powerfully lays out the importance of communication skills and how to use them effectively in this smart and sensitive work. Writing...

Advance Praise

"Communications expert Sandy Gerber takes the frustration and guesswork out of relationship problems in this brilliant self-help guide to connecting with others." ~ BlueInk Review - Starred Review

"The author offers skills you can understand and (hopefully) implement. It feels fresh, the contents of this self-help book never feel as if they were snatched off the internet and re-written. I honestly felt Sandy Gerber knows what she is talking about. The author can write. She knows how to put a message in an interesting, easy-to-follow way. I´m very happy to recommend this book to anybody looking to communicate better, not just at work, but in their personal life too." ~ Wishing Shelf Books 5/5 Stars ★★★★★

"An engaging and thoughtful four-point plan to help clarify the goals of communication. A guide offers a blueprint for improving communication in all areas of work and life. Readers who feel their own communication skills are lacking will find a great deal of counsel in these pages." ~ Kirkus Reviews

"Sandy Gerber has a clear voice and was able to articulate the different ways we communicate in simple, easy-to-understand language, with relatable examples and a fun quiz. I honestly think everyone would benefit from reading this book." ~Love Reading UK

"Emotional Magnetism is a self-help book aimed at couples and businesspeople who hope to cultivate more empathetic relationships." ~Clarion Review - 4/5 Stars ★★★★☆

"The writing is lively and positive; it is an enjoyable read. The author shares entertaining and informative personal anecdotes to demonstrate her theories about emotional magnetism."~ Whistler Independent Book Awards

"Gerber's writing style is crisp and concise. Emotional Magnetism is an enlightening read. If you're having trouble communicating or connecting with others, I highly recommend it." ~Readers Favourite 5/ 5 Stars ★★★★★

"Reading Emotional Magnetism by Sandy Gerber is rather like having a translation key for what other people are saying. Yes, they're using words you know, but their motivation is not always clear. With these tools, you'll find that conversations make more sense. I recommend this book to anyone who wants to understand themselves and others better." ~Readers Favourite 5/ 5 Stars ★★★★★

"Fresh, thought-provoking, and engaging, Emotional Magnetism is an excellent self-help book that encourages readers to accept themselves and use that acceptance to connect with others."~IndieReader 4.8/ 5 Stars ★★★★☆

"Gerber's writing reflects her marketing background in that it is clear and crisp, and knows how to communicate. Emotional Magnetism is persuasive, and while the marketing concepts she brings forth are not new, she offers a novel approach to understanding them. The book is a self-help and marketing book in one—in fact, it's a self-marketing book." ~Chanticleer Review 5/ 5 Stars ★★★★★

"This book is a gift to those who passionately want to build relationships that last, in one's personal life and even in business. Once you read this book, the learnings stick because they are practical, easy to remember, and a worthwhile exercise in your everyday engagements." ~ Must Read Reedsy Review 5/ 5 Stars ★★★★★

"Gerber states that, although she is not a psychologist, she is a communications expert and praise must be given for the forthright and honest approach adopted. An impeccable identification of audience truly allows for the improvement of your ability to communicate in a way that positively engages and influences others in a win-win way. Emotional Magnetism is an empowering self-help book that will improve your self-awareness, communication skills, and your relationships." - Literary Titan 5/5 Stars ★★★★★

"Some books can change your life and Emotional Magnetism by Sandy Gerber is one of them. This insightful and indispensable guide can 'S.A.V.E.' you frustration, therapy, and avert failure in your relationships." ~ Cathy Kuzel, CEO of The Connected Woman

"Revealing, inspiring, navigating the jagged edges of human relationships, this book is timely. Within these pages are stories and skills that are essential in a pandemic world of self-isolation and relationship strife. Author Gerber becomes an authority at each page turn by teaching a framework for magnetizing interpersonal relations. Organized content, quizzes, and learnable skills throughout the book. I recommend this book for everyone seeking personal and professional growth." ~ Tom Dutta, CEO of KREATE; TEDx speaker; bestselling author of The Way of the Quiet Warrior

"This motivating and practical self-help guide is the key to unlocking better communication and connection in your relationships. By identifying your 'Emotional Magnets', you'll be able to communicate better to be heard, accepted, and understood at home and work." ~ Peter Legge, CEO of Canada Wide Media and author of The Power of a Dream

"Gerber's latest work presents a well-considered, highly detailed guide to Emotional Magnetism that can help readers find a smoother path in life." ~ Feathered Quill Review

"Gerber presents theory, but also shares stories, some of them quite personal and vulnerable, to connect the reader to the learning at a deep level. After taking her quiz I saw myself more clearly and was inspired to share both my results and the quiz with people I both work and play with. I encourage you to read the book, take the quiz and share your deeper understanding of yourself with others and inspire them to connect with their 'Emotional Magnets'." ~ Laura Mack, CEO of Authentic Leadership Global

"Communications expert Gerber powerfully lays out the importance of communication skills and how to use them effectively in this smart and sensitive work. Writing with a positive spin throughout, this slim, savvy guide offers a clear route to deep, effective improvement of communication skills." ~ BookLife Review - Ratings - Cover: A, Design & Typography: A, Editing: A, Marketing copy: A

"This book has only positives. I recommend the book to people who want to communicate effectively with people either in their personal, social, or professional relationships." ~ Online Book Club - 4/ 4 Stars ★★★★

"Communications expert Sandy Gerber takes the frustration and guesswork out of relationship problems in this brilliant self-help guide to connecting with others." ~ BlueInk Review - Starred Review


Available Editions

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ISBN 9781774581995
PRICE CA$19.97 (CAD)

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Average rating from 14 members

Featured Reviews

We all live in a very interpersonal world! To effectively work & function together, we must learn how to gel together. I particularly found this book interesting as I’m always striving for ways to improve my relationships with others. This book is especially helpful when you’re forming teams & to make sure you put the right people together.

I received an advance review copy for free, and I am leaving this review voluntarily.

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EMOTIONAL MAGNETISM by Sandy Gerber is a smart, actionable, practical and immediately relatable guide to navigating the relationships in your life, both the one you have with yourself as well as the ones you have with others. Well-placed anecdotes bring her insights to life -- and I was struck by how much a relatively fast read could have such a lasting impact on me -- for the better of all my relationships. I received a copy of this book and these opinions are my own, unbiased thoughts.

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3 1/2 stars. This reminded me of "The Five Love Languages" but is also reminiscent of the philosophy behind Maslow's Hierarchy of Needs. I like to read books like this once in a while because I work with adolescents and their parents who often have communication issues (and face-to-face communication is definitely a dying art). But I learned a few things about myself by reading this as well. The author's premise is that people mostly act according to their emotional needs, and we all have one emotional need (value, experience, safety, or achievement) in particular that drives us. By appealing to others' needs, we are able to smooth over lines of communication. This is a valid idea, and being mindful of others can hone empathy skills.

There is some padding, mostly at the beginning, that I ended up skipping over (yes, value is one of my emotional needs lol) and I felt that the "need categories" could easily bleed into each other. Determining what motivates others is really the key, which itself requires some communication skills. For example, a marathoner who's run a race in every state could seem very achievement oriented, but maybe he or she is also in it for the experience. Someone who is focused on saving money seems value oriented--but maybe they're focused on saving money for their kids' activities and don't want to spend unnecessary time at work because they'd rather spend quality time with family (safety orientation). The author does admit that people's needs can fluctuate over time and changing circumstances, and are influenced by upbringing.

Overall: This is a short, easy to read book, and it's something I could share with parents and adolescents, as well as family and friends.

I read an advanced reader copy of this book, and this is my voluntary review. Opinions are my own.

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I thought this book did really well explaining all of the emotional motivators. I liked that there was a quiz and each one was talked about extensively. The thing I didn't really like was that I didn't see myself as just one emotional motivator. Different scenarios cause me to have different motivators I saw myself in each motivation.

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This book has strategies for helping you identify your emotional magnets and for relating to others with their magnets in mind. The idea is that the self-knowledge (of determining your magnets) will help to bring out better communication and connection within your relationships. Recommended for those interested in improving their communication skills. Thanks to NetGalley for the ARC.

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As a communications professional, this book helped me improve my writing, especially for larger groups when appealing to or motivating different types of people. Reading tip: I’d recommend starting with the quiz (page 109 or online sandygerber.com) to learn what your type is (Experience, Value, Safety, Achievement). If you leave this book lying around, don’t be surprised when everyone wants to pick it up and do the quiz themselves! With 13+ awards racked up for this book, you aren’t alone in reading this and applying the techniques.

Reading the example scenarios of how each type might respond to situations like buying a car, having a surprise house guest, or taking a road trip were helpful in guessing what the magnets for others in my life might be. And importantly, why they would react differently to situations than I would.

This is an approachable book to dive into, you get the author’s personality (and west coast Canadian flavour, eh?), plus more on improving your relationships to understand and make yourself better understood.

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Emotional Magnetism - Sandy Gerber

Let's face it, we KNOW we should read self-improvement books, we ALL have areas we need to work on improving. However, although I strive to

Therefore, if I was asked to recommend a resource with easy- to-follow advice that can greatly improve BOTH your personal and your professional life, this is easily the one I would recommend.

The author (Sandy Gerber) presents the information in this book in a way that makes it enjoyable to read and to implement. Although it will require a bit of practice to learn and effort on your part to learn and implement, Gerber's method has the power to greatly improve both your personal and your professional life with minimal effort.

I have worked professionally in the communication field primarily as a technical writer (online help developer and so on) for the past few decades, and I have worked in Information Technology / Information Systems for my entire career. Obviously, I can communicate professionally, however I have always had a struggle with successful verbal communication in my personal and my work life.

Note: Although I previously mentioned these books are not typically my favorites, I have read a wide range of the most popular of this type, particularly related to improving communication.

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Thank you to NetGalley and Page Two for approving my request for the audiobook and the e-book.

Humans are so complex and everytime you think you have figured someone out,another layer of complexity arises and you are back to square one. Emotional Magnetism is a book that tries to unravel that layer, and teaches us about the four emotional magnets that can be used as a leverage for better communication. The book itself is divided into three parts.

Part one is understanding emotional magnetism. It talks about understanding what people need and then using communication to get the desired outcome. The acronym used for the four emotional magnets is SAVE. S-Safety, A- Achievement, V-Value, E-Experiences. To communicate better, we need to appeal to the person's emotional need and once that is figured out and communicated, there are high chances that almost all conflicts can be resolved.

Part two goes in detail on these emotional magnets. The author provides multiple examples from her personal, and professional life,along with stories by other people, to explain what each emotional magnet is, what the motivators are for people with that emotional magnet, the speed bumps , their behavior in different scenarios and what the entire picture looks like.

Lastly, part three includes a quiz that allows us to find our emotional magnet. It then goes into detail about identifying them, what we can do with that information, and ultimately improve our communication.

I found the book really insightful and the acronym used is so easy to remember. There were many Aha moments as I read about the emotional magnets, because I was simultaneouly thinking of people in my life that behave the same way and thinking of how they must be motivated by these magnets. I also got to know my own emotional magnet , which I was not at all surprised by.

I actually was approved for both the audio book and the e-book, and that made my experience so much better as I could highlight lines in the e-copy and listen to the book on the go. The narration was done by the author herself, and I thoroughly enjoyed listening to it. Overall, a quick read and definitely worth reading. You might learn a lot about yourself or someone you love and have interesting conversations with them about these emotional magnets.

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