Emotional Magnetism

How to Communicate to Ignite Connection in Your Relationships

Narrated by Sandy Gerber
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Pub Date May 10 2022 | Archive Date May 31 2023

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Winner of Seventeen Book Awards

"Communications expert Gerber powerfully lays out the importance of communication skills and how to use them effectively in this smart and sensitive work. Writing with a positive spin throughout, this slim, savvy guide offers a clear route to deep, effective improvement of communication skills." ~ BookLife Editor's Pick

Emotional Magnetism is communication expert, Sandy Gerber's newest release. It is a self-help audiobook for people who want to improve their communication and connection in their personal and professional relationships.

Have you ever felt unheard or misunderstood? Maybe your partner just doesn’t seem to get why some things are important to you. Or perhaps your boss is seemingly oblivious to half the things you’ve pointed out in the past week. You’re not alone.

In this unique and timely audiobook, award-winning communications expert, Sandy Gerber shares how to quickly identify what you emotionally need to be happy (1 of 4 Emotional Magnets) and how to communicate that to the people in your life to be understood and accepted.

There are four communication motivators that magnetize our attention and motivate us to listen or act. These Emotional Magnets drive our choices in our relationships, career, and life with our partners, family, friends, team, customers, and strangers.

Gerber’s highly relatable stories, sage advice, easy exercises, and Emotional Magnets quiz, helps you to:

  • Identify what blocks your communication NOW.
  • Discover what you emotionally NEED to be happy.
  • Learn HOW to create greater engagement with your words.
  • Understand WHY the people in your life make the choices they do.

As you’ll quickly discover, when you know how to communicate what you need to be happy and respond to the Emotional Magnets of the people around you, you’ll magnetize your relationships. Not only will you be heard and understood, but you’ll understand what people want—and how to deliver it.

"My mission is to help people to understand themselves better so they can communicate what they emotionally need to people at home and work. I call it a "love train". My philosophy: the more of us who know our Emotional Magnets and share them, the more empathy we create, the more relationships we nurture and potentially save, and the more love and acceptance we create in our world."~ S. Gerber

Winner of Seventeen Book Awards

"Communications expert Gerber powerfully lays out the importance of communication skills and how to use them effectively in this smart and sensitive work. Writing...

Advance Praise

"Communications expert Sandy Gerber takes the frustration and guesswork out of relationship problems in this brilliant self-help guide to connecting with others." ~ BlueInk Review - Starred Review

"The author offers skills you can understand and (hopefully) implement. It feels fresh, the contents of this self-help book never feel as if they were snatched off the internet and re-written. I honestly felt Sandy Gerber knows what she is talking about. The author can write. She knows how to put a message in an interesting, easy-to-follow way. I´m very happy to recommend this book to anybody looking to communicate better, not just at work, but in their personal life too." ~ Wishing Shelf Books 5/5 Stars 

"An engaging and thoughtful four-point plan to help clarify the goals of communication. A guide offers a blueprint for improving communication in all areas of work and life. Readers who feel their own communication skills are lacking will find a great deal of counsel in these pages." ~ Kirkus Reviews

"Sandy Gerber has a clear voice and was able to articulate the different ways we communicate in simple, easy-to-understand language, with relatable examples and a fun quiz. I honestly think everyone would benefit from reading this book." ~Love Reading UK

"Emotional Magnetism is a self-help book aimed at couples and businesspeople who hope to cultivate more empathetic relationships." ~Clarion Review - 4/5 Stars 

"The writing is lively and positive; it is an enjoyable read. The author shares entertaining and informative personal anecdotes to demonstrate her theories about emotional magnetism."~ Whistler Independent Book Awards

"Gerber's writing style is crisp and concise. Emotional Magnetism is an enlightening read. If you're having trouble communicating or connecting with others, I highly recommend it." ~Readers Favourite 5/ 5 Stars 

"Reading Emotional Magnetism by Sandy Gerber is rather like having a translation key for what other people are saying. Yes, they're using words you know, but their motivation is not always clear. With these tools, you'll find that conversations make more sense. I recommend this book to anyone who wants to understand themselves and others better." ~Readers Favourite 5/ 5 Stars 

"Fresh, thought-provoking, and engaging, Emotional Magnetism is an excellent self-help book that encourages readers to accept themselves and use that acceptance to connect with others."~IndieReader 4.8/ 5 Stars 

"Gerber's writing reflects her marketing background in that it is clear and crisp, and knows how to communicate. Emotional Magnetism is persuasive, and while the marketing concepts she brings forth are not new, she offers a novel approach to understanding them. The book is a self-help and marketing book in one—in fact, it's a self-marketing book." ~Chanticleer Review 5/ 5 Stars 

"This book is a gift to those who passionately want to build relationships that last, in one's personal life and even in business. Once you read this book, the learnings stick because they are practical, easy to remember, and a worthwhile exercise in your everyday engagements." ~ Must Read Reedsy Review 5/ 5 Stars 

"Gerber states that, although she is not a psychologist, she is a communications expert and praise must be given for the forthright and honest approach adopted. An impeccable identification of audience truly allows for the improvement of your ability to communicate in a way that positively engages and influences others in a win-win way. Emotional Magnetism is an empowering self-help book that will improve your self-awareness, communication skills, and your relationships." - Literary Titan 5/5 Stars 

"Some books can change your life and Emotional Magnetism by Sandy Gerber is one of them. This insightful and indispensable guide can 'S.A.V.E.' you frustration, therapy, and avert failure in your relationships." ~ Cathy Kuzel, CEO of The Connected Woman

"Revealing, inspiring, navigating the jagged edges of human relationships, this book is timely. Within these pages are stories and skills that are essential in a pandemic world of self-isolation and relationship strife. Author Gerber becomes an authority at each page turn by teaching a framework for magnetizing interpersonal relations. Organized content, quizzes, and learnable skills throughout the book. I recommend this book for everyone seeking personal and professional growth." ~ Tom Dutta, CEO of KREATE; TEDx speaker; bestselling author of The Way of the Quiet Warrior

"This motivating and practical self-help guide is the key to unlocking better communication and connection in your relationships. By identifying your 'Emotional Magnets', you'll be able to communicate better to be heard, accepted, and understood at home and work." ~ Peter Legge, CEO of Canada Wide Media and author of The Power of a Dream

"Gerber's latest work presents a well-considered, highly detailed guide to Emotional Magnetism that can help readers find a smoother path in life." ~ Feathered Quill Review

"Gerber presents theory, but also shares stories, some of them quite personal and vulnerable, to connect the reader to the learning at a deep level. After taking her quiz I saw myself more clearly and was inspired to share both my results and the quiz with people I both work and play with. I encourage you to read the book, take the quiz and share your deeper understanding of yourself with others and inspire them to connect with their 'Emotional Magnets'." ~ Laura Mack, CEO of Authentic Leadership Global

"Communications expert Gerber powerfully lays out the importance of communication skills and how to use them effectively in this smart and sensitive work. Writing with a positive spin throughout, this slim, savvy guide offers a clear route to deep, effective improvement of communication skills." ~ BookLife Review 

"Communications expert Sandy Gerber takes the frustration and guesswork out of relationship problems in this brilliant self-help guide to connecting with others." ~ BlueInk Review - Starred Review


Available Editions

EDITION Audiobook
ISBN 1251032020230
DURATION 4 Hours, 18 Minutes

Available on NetGalley

NetGalley Shelf App (AUDIO)

Average rating from 23 members

Featured Reviews

Emotional Magnetism is that kind of book that keeps you thinking "oh yes, why have I never thought of it?", it heds light on those things that seem obvious but normally get too little attention.

The author basically focus on the major flaws in our everyday communication at work, with our family, friends, partners, giving plenty of examples that are quite relatable, then proceeds to give you insights and share food for thought on how to become more attuned to other people's needs by empathically connecting with them but also, and this is new material for me, trying to understand what their so called emotional magnets are (what is most important for them and what we should keep in mind when communicating, according to the different magnet or magnets a person has). There's also a very useful set of practical excercises you can do at your own pace.

I really enjoyed the narrator being the author: she has a very nice, soothing voice and you can literally hear how passionate she is when explaining her ideas.

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In this audiobook, a communication coach identifies four emotional "magnets" that you can target to better craft your message to your audience.

The book does a good job of explaining the Safety, Achievement, Value, and Experience motivators, how they affect people, and how you can leverage this understanding for better communications and relationships. However, I think these categories are oversimplified. For instance, in the quiz, I scored highest on Experience and lowest on Achievement. Yet, the goal-oriented aspect of Achievement is probably my #1 motivator. And while I identify with the curiosity and creativity aspects of Experience, I'm the farthest thing from spontaneous.

I think this book is a valuable resource when it comes to understanding communication and persuasion. But when it comes to understanding people? No.

Thanks, NetGalley, for the ARC I received. This is my honest and voluntary review.

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This book was extremely helpful. The author did a great job of helping me understand myself and the different types of emotional needs that other people have. I definitely felt like this book helped me figure out how to better communicate with others. For example, I was doing something I didn't even realize I was doing during communication. When other people come to talk with me, I often will have my own personal story to share after they've told me their story. Sometimes this is okay but many times I need to do a better job of listening to others instead of jumping in and telling them my story. This book challenged me to be a better listener and really take the time to understand the emotional needs of the people that are important to me. I thought the author did a great job of narrating the book, as well. Huge thanks to Netgalley and the audiobook publisher for allowing to listen and review this audiobook.

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Emotional Magnetism was a book filled with ideas that kept making me think "Why have I never thought of that?" The author does a great job of shedding light on things you should be thinking but may not be.

The author's main focus is on the major issue we have in our everyday communication with our partners, friends, coworkers, etc. She does a good job of giving a lot of examples that are easy to relate to as well as providing actual exercises to work through. She explains in depths how to relate to others and communicate on a better emotional level that will resonate with them.

I am so glad the author narrated her own book because her voice was very fitting for a narrator. Her voice is nice and soothing and you can definitely hear how passionate she is when explaining her ideas.

Thank you to NetGalley and the publisher for this ARC in exchange for an honest review.

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This book contains some very interesting and helpful tips on communicating with others. I plan to put some of those tips into action.

I received a free copy of this audiobook from the publisher via Netgalley. My review is voluntary and the opinions expressed are my own.

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This book was well written and easy to listen to. It was full of those ah ha m0ments that had me thinking I should have already thought of that. Communication is so important and I love the way skills were taught. It makes it easy to start implementing the skills. Recommending this to everyone.

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This book explores how four core values can be thought of as emotional magnets, and how being conscious of what our magnet is, and what it repels and attracts, can improve our communication. The four magnets are Safety, Achievement, Value, and Experience. Someone can have aspects of all of these, but through the descriptions and examples provided, it was easy and interesting to determine my own core value. I think I used to be Achievement, but after some life, I am totally a Safety magnet. The author’s goal is to show how understanding of the magnets and their strengths and weaknesses can help people be more compassionate to one another by understanding each other better. I love this thought, but I also found some of the rationale oversimplified. Overall, a good read, with some perspective I’ll be thinking about in my relationships.

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As a communications professional, this book helped me improve my writing, especially for larger groups when appealing to or motivating different types of people. Reading tip: I’d recommend starting with the quiz (page 109 or online sandygerber.com) to learn what your type is (Experience, Value, Safety, Achievement). If you leave this book lying around, don’t be surprised when everyone wants to pick it up and do the quiz themselves! With 13+ awards racked up for this book, you aren’t alone in reading this and applying the techniques.

Reading the example scenarios of how each type might respond to situations like buying a car, having a surprise house guest, or taking a road trip were helpful in guessing what the magnets for others in my life might be. And importantly, why they would react differently to situations than I would.

This is an approachable book to dive into, you get the author’s personality (and west coast Canadian flavour, eh?), plus more on improving your relationships to understand and make yourself better understood.

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- I found this to be interesting and insightful and got some good ideas that I see myself implementing with relationships at work and personally in terms of communication style. Unlike many self help books that I want to like but am disappointed by, because they feel too similar to others, this is one I will refer back to!

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This was exactly what I needed as I have been struggling with communication my whole life. Gerber outlines the four different types of communicators. We are a blend of the four - much like love languages. Learning about what type of communicator/emotional magnet you and your partner/spouse/friend/boss are will really help with getting your point across in a way that they can understand more. I’ve applied these magnets and I already see the difference!
Great self-help book!

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Emotional Magnetism - Sandy Gerber

Let's face it, we KNOW we should read self-improvement books, we ALL have areas we need to work on improving. However, although I strive to

Therefore, if I was asked to recommend a resource with easy- to-follow advice that can greatly improve BOTH your personal and your professional life, this is easily the one I would recommend.

The author (Sandy Gerber) presents the information in this book in a way that makes it enjoyable to read and to implement. Although it will require a bit of practice to learn and effort on your part to learn and implement, Gerber's method has the power to greatly improve both your personal and your professional life with minimal effort.

I have worked professionally in the communication field primarily as a technical writer (online help developer and so on) for the past few decades, and I have worked in Information Technology / Information Systems for my entire career. Obviously, I can communicate professionally, however I have always had a struggle with successful verbal communication in my personal and my work life.

Note: Although I previously mentioned these books are not typically my favorites, I have read a wide range of the most popular of this type, particularly related to improving communication.

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