Building a StoryBrand
Clarify Your Message So Customers Will Listen
by Donald Miller
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Pub Date Oct 10 2017 | Archive Date Feb 06 2018
Thomas Nelson | HarperCollins Leadership
Description
More than half-a-million business leaders have discovered the power of the StoryBrand Framework, created by New York Times bestselling author and marketing expert Donald Miller. And they are making millions.
If you use the wrong words to talk about your product, nobody will buy it. Marketers and business owners struggle to effectively connect with their customers, costing them and their companies millions in lost revenue.
In a world filled with constant, on-demand distractions, it has become near-impossible for business owners to effectively cut through the noise to reach their customers, something Donald Miller knows first-hand. In this book, he shares the proven system he has created to help you engage and truly influence customers.
The StoryBrand process is a proven solution to the struggle business leaders face when talking about their companies. Without a clear, distinct message, customers will not understand what you can do for them and are unwilling to engage, causing you to lose potential sales, opportunities for customer engagement, and much more.
In Building a StoryBrand, Donald Miller teaches marketers and business owners to use the seven universal elements of powerful stories to dramatically improve how they connect with customers and grow their businesses.
His proven process has helped thousands of companies engage with their existing customers, giving them the ultimate competitive advantage. Building a StoryBrand does this by teaching you:
- The seven universal story points all humans respond to;
- The real reason customers make purchases;
- How to simplify a brand message so people understand it; and
- How to create the most effective messaging for websites, brochures, and social media.
Whether you are the marketing director of a multibillion-dollar company, the owner of a small business, a politician running for office, or the lead singer of a rock band, Building a StoryBrand will forever transform the way you talk about who you are, what you do, and the unique value you bring to your customers.
Available Editions
| EDITION | Other Format |
| ISBN | 9780718033323 |
| PRICE | $26.99 (USD) |
| PAGES | 256 |
Featured Reviews
penny s, Reviewer
Note: The following is a review of version 2.0 of this title. This reviewer read the original sometime in late 2017 or early 2018 thanks to a copy provided by the Publisher/NetGalley. The review wasn't written, and they misplaced their notes. The new edition was borrowed from the public library.
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Every solo business wants a secret magical weapon. When you’re buried under a never-ending task list and wearing too many different hats, clearing the noise from your messaging is key, Building a StoryBrand 2.0 can help. This edition updates the classic framework for today’s digital-first world. While the original laid out Miller’s clear seven-part narrative to help one communicate their brand’s value, the new edition deepens that guidance with updated examples, fresh stories, and expanded step-by-step instructions designed to cut through today’s digital noise.
This book teaches that great communication isn’t about flashy visuals or a fancy website; it’s about using the right words in the right places to capture a potential customer’s attention. Miller’s framework guides the reader through every step of crafting their brand’s narrative. The new edition even introduces StoryBrand AI, a tool that simplifies developing a personalized BrandScript leaving one focusing more on business growth and less on figuring out what to say.
Miller doesn’t lose the reader in marketing buzzwords or infinite case studies of companies that while well-known are inapproachable as comparisons to the readers own experiences. Instead, he breaks down the system into seven actionable steps that immediately translate into real-world results. By teaching the reader how to strip away the noise, Miller provides a straightforward pathway to transform a brand’s message into one that truly resonates, helping to turn potential customers into loyal ones.
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