Veggie Burger Atelier
Extraordinary Recipes for Nourishing Plant-Based Patties, Plus Buns, Condiments, and Sweets
by Nina Olsson
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Pub Date Feb 13 2018 | Archive Date Apr 17 2018
Quarto Publishing Group – Quarry | Quarry Books
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Description
Nina Olsson (@nourishatelier) shares her secrets for crafting the perfect veggie burger with considerations to texture, flavor, firmness, and juiciness. You will also learn substitutions that will let you vegan-ize your burgers, or make them gluten-free. Nina's extraordinary veggie burgers are creatively conceived, straightforward to assemble, and presented in incredible, full-color photography, with step-by-step instructions.
Explore more than 40 recipes, including:
- The Berliner: leek, lentils, pink kraut, and curry ketchup
- The Habibi: broccoli, white beans, scallions, and cashew cream
- The Bombay: cauliflower, turmeric, and sesame carrot salad
- Pulled Jackfruit Sliders, Falafel, and a sushi-inspired Avocado Tofu Rice Bun
- Plus, recipes for homemade Ketchup, Harissa, Kimchi, Vegan Mayonnaise, and Quinoa Spelt Buns
Veggie Burger Atelier is your one-stop guide to making the most flavorful, beautiful, and delicious meat-free burgers!
Marketing Plan
Campaign Focus:
Using a vast arsenal of ingredients and techniques inspired by global flavors and traditions, Nourish Atelier's Nina Olsson disrupts your assumptions of what a veggie burger can be.
Key Selling Points:
Features extraordinary veggie burgers inspired by global cuisines
Author is a worldwide Instagram sensation and magazine editor (Buffe)
Delicious, fascinating and irresistible recipes that even the most omnivorous will love; for adults and kids
Gorgeous photography by the author
Key Campaign Activity
Longlead review copy push to top food magazines
Review copy push to targeted top vegetarian and health blogs
Pre-publication:
Pre-order promotion at author’s social; Instagram (130K), Pinterest (5K)
EatYourBooks giveaway
Goodreads giveaway
Trade:
Review copy to Booklist, Kirkus, Library Journal, Publishers Weekly, Shelf Awareness
Consumer:
Facebook/Instagram targeted ad campaign
Promotional outreach to targeted food and lifestyle blogs: Brit+Co, TheEveryGirl, Food52, MindBodyGreen, Oh She Glows, PureWOw, The Haute Mess, TheKitchn, Well+Good
Trailer at QuartoKnows
Publicity/Media:
Longlead pitch to targeted print magazines: Bon Appetit, CleanEating, Food & Wine, Natural Health, Real Simple, Vegetarian Times, Vegetarian Today, VegWorld, Women’s Health, Yoga Journal
Review copy push to national newsprint, including Boston Globe, Chicago Tribune, Denver Post, Los Angeles Times, New York Times, San Francisco Chronicle, Seattle Times, Wall Street Journal, Washington Post
Review copy push to top online food, wellness and women’s sites: Chickpea Magazine, Food52, Health.com, theKitchn, Leite's Culinaria, MindBodyGreen, Self, Shape, SplendidTable.com, Tasting Table, VegNews, Vogue.com, Well+Good
Available Editions
| EDITION | Other Format |
| ISBN | 9781631593482 |
| PRICE | $24.99 (USD) |
| PAGES | 160 |
Links
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